The NBA In-Season Tournament, running this year for the first time, is the league’s idea for that mid-season boost. The media rights to NBA games are up after the 2024-2025 season, and the tournament could make the NBA’s television rights more lucrative to potential networks and streaming bidders. To add intrigue to the tournament, each of the 30 NBA teams has a distinct court design and jersey for games. The NBA’s strategy behind the colorful court designs was to attract attention — even if some of the reaction to the courts has been negative. The NBA in-season tournament is the latest example of sports leagues adapting to try to add excitment in an increasingly competitive media environment.

---

Persons: Jeff Haynes, NBAE, ”, Jacinda Ortiz, Mark Cuban Organizations: New, New York CNN, Chicago Bulls, New Orleans Pelicans, NBA, NFL, United Center, Games, ESPN, TNT, Sports Business, CNN, Warner Bros ., ” Dallas Mavericks, Mavericks, MLB, Nickelodeon Locations: New York, Chicago, Las Vegas, Europe